Shift & Reset (Wiley, August 2011)
In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing, fundraising, and developing partnerships for organizational success. Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society teaches the nonprofit community and others how to take advantage of rapidly changing technologies and communication techniques that exist in our uber-connected society. It outlines how organizations must operate and what happens when they don’t re-think their work, and features interviews with over 25 of today’s best thinkers, authors, and organizational leaders. Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten “must-reads.”
Media Rules! (Wiley, November 2007)
Media Rules: Mastering Today’s Technology to Connect with and Keep Your Audience, is a road map as well as a guidebook. When it comes to communicating with an ever-evolving audience, today’s organization has more than enough tools to get the job done—blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations—from the largest who online videos and sophisticated ad campaigns to the smallest using only snail mail—struggling to navigate the new waters. Media Rules! helps guide you safely ashore, giving you a direction to follow to get your message out to the right audience with the right, interactive vehicle.